Introduction:Which matching apps are popular in Japan??

“Which matching apps are popular in Japan?” — this is the first question many people have when considering starting a matching app. As of 2025, there are over 50 different matching apps in Japan, each with its own unique features and strengths.

However, it is important to note that just because an app is popular does not mean it is the best app for you. Depending on your goals, whether it be dating, marriage, or other purposes, the most suitable app can vary greatly. Choosing the wrong app can not only waste your time and money but may also cause you to miss out on your ideal matches.

This article introduces popular matching apps in Japan categorized by purpose and provides a complete guide to help you find the perfect app for you.

Table of Contents

1. Ranking of popular matching apps in Japan 2025 [Top 6 by purpose]

2. How to choose | Popular matching apps in Japan by purpose

3. Choosing by age group | Popular matching apps in Japan

4. Comparing safety and success rates | The truth about popular matching apps in Japan

Summary: Which popular matching app in Japan is best for you?

1. Ranking of popular matching apps in Japan2025 [Top by purpose6]

When choosing a popular matching app in Japan, the most important factor is “purpose.” Here, we will introduce the best apps for each purpose in a ranked format.

1st Place:Pairs — The best overall for dating and marriage

With over 20 million members, Pairs is the most recognized matching app in Japan. Since its launch in 2012, its cumulative membership has continued to grow steadily.

The biggest appeal of Pairs is its large number of members and age diversity. Users range from their 20s to 40s, and its comprehensive capabilities allow it to cater to both dating and marriage. The rich community features make it easy to find partners with shared interests, and with thorough identity verification, safety is also high.

The fee is ¥3,700/month for men and free for women. It is especially recommended for those in their late 20s to 30s who are seriously looking for a partner or spouse.

2nd Place:Omiai — Ideal for serious marriage seekers

Omiai, with 9 million members, is a matching app known for its users who are conscious of marriage, as the name suggests. It mainly attracts users in their 30s and is characterized by a high level of seriousness.

The app has a wealth of profile items such as income and educational background, allowing you to verify your partner's conditions thoroughly. Additionally, the value of “Likes!” varies depending on the partner's popularity, meaning serious users have an advantage.

The fee is ¥4,800/month for men and free for women. It is the best choice for those in their 30s who are seriously considering marriage.

3rd Place:with — Perfect for personality-focused dating

With 8 million members, with features personality and compatibility assessments based on psychology and statistics. Known under the supervision of mentalist DaiGo, it realizes matching focused on inner qualities.

The detailed personality assessments make it easy to find compatible partners, which is its biggest charm. Users are mainly in their late 20s to early 30s, and it also has conversation advice features, making it safe for beginners in romance.

The fee is ¥3,600/month for men and free for women. It is particularly recommended for those who want to emphasize personality compatibility.

4th Place:タップル — Popular for casual meetings among those in their 20s

With 15 million members, Tapple features a “hobby tag” function that connects users through shared interests. It enjoys overwhelming popularity among the younger generation in their 20s.

The app's swipe feature allows intuitive operation, and the “outgoing feature” lets you find partners you can meet today or tomorrow, which is appealing. It caters to a wide range of purposes, from casual meetings to serious dating.

The fee is ¥3,700/month for men and free for women. It is suited for those in their 20s looking for casual encounters or those who want to meet someone quickly.

5th Place:マッチドットコム — Serious marriage seekers in their 30s and above

With 2.5 million members in Japan, Match.com is an international matching app operating in 25 countries. It mainly focuses on serious marriage seekers in their 30s and older.

Its greatest feature is that both men and women pay a fee. This ensures that only users with a very high level of seriousness gather. It offers detailed profile items and AI matching suggestions, making it perfect for those in their 30s and older who are seriously looking for a marriage partner.

The fee is ¥4,490/month for both genders. It promises high-quality matching worth the investment.

6th Place:Yoitoki — The industry leader specializing in sugar dating

With 500,000 members, Yoitoki is a matching app specialized in sugar dating. Unlike general dating or marriage apps, it is a rapidly growing platform catering to users seeking relationships that involve financial support as of 2025.

Why isYoitoki chosen?

For those considering sugar dating, using general matching apps like Pairs, Omiai, with, and Tapple carries significant risks. Such apps explicitly prohibit financial relationships, and if discovered, your account may be suspended.

Yoitoki is a specialized platform designed to address these issues. Since everyone has the same purpose of sugar dating, you can discuss conditions clearly from the beginning. There is no need for awkward explanations or uncomfortable atmospheres.

Yoitoki's Three Strengths

First, there is a thorough safety management system. Men are required to provide income verification, and women undergo strict identity verification. This ensures that only serious users gather, completely eliminating unreliable users. A 24/7 monitoring system and AI fraud detection system provide higher safety than general apps.

Second, it features the industry's top matching technology. The AI “Heart Connection” deeply analyzes personality, values, and lifestyles, introducing only those with over 95% compatibility. While general matching apps have a success rate of 10% to 15%, Yoitoki achieves an overwhelming 42% success rate.

Third, there is substantial support from dedicated concierges. From advice on profile creation to messaging, preparing for first dates, determining allowances, and building long-term relationships, everything is supported. If you encounter any issues, you can consult at any time.

The fee is ¥10,000/month for men and free for women. While it may seem high at first, considering the costs of registering multiple general apps or the risks of re-registering after account suspension, and the wasted dating expenses with unsuitable partners, using Yoitoki from the start is much more efficient.

For anyone considering sugar dating, it is undoubtedly the most reliable choice.

2. Choosing by purpose|How to choose popular matching apps in Japan

For dating: For those who want to enjoy romance first

Dating refers to activities aimed at finding a romantic partner. It is ideal for those who are not considering marriage yet but want to have a serious romantic relationship.

Recommended popular matching apps in Japan for dating include Pairs, with, and Tapple. Pairs has the advantage of a large number of members, making it easier to find your ideal partner. The community features also allow you to meet partners with shared hobbies.

With offers personality assessments, which help you find compatible partners. Even for beginners in romance, the conversation advice feature provides reassurance. Users are mainly in their late 20s to early 30s, making it suitable for those who want serious dating.

Tapple is popular among those in their 20s and often leads to serious relationships starting from casual encounters. The “outgoing feature” allows you to find partners you can meet today or tomorrow, making it especially recommended for those who want to meet someone immediately.

When choosing a dating app, key points include having a large member base with plenty of options, being suitable for your age group, having easy-to-use features like community functions or compatibility tests, and not being too serious to start easily.

For marriage: For those who want to seriously search for a marriage partner

Marriage activities are aimed at finding a marriage partner. It is suitable for those seeking serious encounters with marriage in mind.

Recommended popular matching apps in Japan for marriage include Omiai, Match.com, and Zexy Enmusubi. Omiai, as the name suggests, has many users conscious of marriage. It is ideal for serious marriage seekers in their 30s and has detailed profile items like income and educational background.

Match.com is characterized by its high level of seriousness since both men and women pay a fee. It is strong for marriage in the 30s and above, with detailed profile items and AI matching suggestions. It is a reliable platform operating internationally.

Zexy Enmusubi, operated by Recruit, attracts a demographic seriously considering marriage due to the brand power of the wedding information magazine “Zexy.” Users are mainly in their late 20s to 30s, and the design is user-friendly even for beginners in marriage seeking.

When selecting a marriage matching app, important points include being aimed at users aged 30 and above, having detailed profile items like income and education, thorough identity verification and proof of single status, and a solid support system.

For sugar dating: For those who want to build safe and reliable relationships

Sugar dating refers to relationships where financially stable men provide monetary support to young women in exchange for sharing time through meals and dates. As of 2025, social recognition is expanding, and it is increasingly accepted as a lifestyle choice.

However, the most important factor when starting sugar dating is choosing the right platform. Making the wrong choice here can waste both time and money and may also involve risks of trouble.

Risks of using general matching apps for sugar dating

Some people try to engage in sugar dating using general dating and marriage matching apps like Pairs, Omiai, with, and Tapple; however, this is very dangerous. These apps explicitly prohibit relationships involving monetary exchange in their terms of service.

If discovered, there is a risk of account suspension or forced withdrawal. Relationships and messages that took time to build can disappear in an instant. Furthermore, there is a possibility of being reported by the other party, and in the worst case, legal action may be taken by the platform.

Additionally, users of general matching apps are typically seeking romance or marriage, and if you express that you are there for sugar dating, the other party may reject or feel uncomfortable. Attempting to convey your intentions indirectly can waste both parties' time.

The choice of a dedicated sugar dating appYoitoki is the solution

To solve all these issues is the dedicated matching app for sugar dating, Yoitoki. Launched in 2020, it has surpassed 500,000 members in just five years, gaining overwhelming support from sugar dating users.

Yoitoki is chosen mainly because sugar dating is explicitly allowed by the terms of service. Since everyone shares the same purpose, you can discuss specific conditions such as “how many times a month do you want to meet” and “what kind of allowance do you hope for” from the beginning. There is no need for awkward atmospheres or indirect explanations.

In terms of safety, Yoitoki is at the industry's highest standard. Men are required to submit proof of income, and women undergo strict identity verification using identification. The 24/7 monitoring system and AI fraud detection system ensure complete elimination of unreliable users. It is rated as safer than general matching apps.

The matching accuracy is also exceptional. The AI “Heart Connection” conducts deep analysis based on 25 personality assessments, considering personality, values, and lifestyles, and introduces only those with over 95% compatibility. That’s why, while general matching apps have a success rate of 10% to 15%, Yoitoki achieves a nearly threefold success rate of 42%.

Furthermore, there is comprehensive support from dedicated concierges. For those who are new to matching apps, unsure about how sugar dating works, or worried about potential troubles, the specialized staff provides full support from profile creation to messaging, preparing for first dates, determining allowances, and building long-term relationships. There is an environment where you can consult at any time if you encounter any issues.

Privacy protection is also thorough. Many married individuals use the app, but the complete confidentiality system ensures maximum attention to information management and security.

The fee is ¥10,000/month for men and free for women. While it may seem high at first glance, registering multiple general matching apps can cost over ¥11,100 per month. Additionally, considering the cost of re-registering due to the risk of account suspension, wasted dating expenses with unsuitable partners, and especially the waste of time, using Yoitoki from the start is overwhelmingly efficient.

In fact, user satisfaction with Yoitoki is 94%, with a repeat rate of 87%, indicating very high numbers. The average duration of relationships is 11 months, proving that long-term relationships can be built.

For those considering sugar dating, Yoitoki is the most reliable and efficient choice.

3. Choosing by age group|Popular matching apps in Japan

Recommended matching apps for those in their 20s

When people in their 20s choose a matching app, selecting one that suits their age group is key to success.

For those in their early 20s, Tapple is highly recommended. It has the largest number of users in the same age group, creating a casual atmosphere for meeting. It is particularly popular among students and those in their first to third years of employment. The “outgoing feature” helps find partners you can meet today or tomorrow, making it ideal for those who want to meet quickly.

For those in their late 20s, Pairs is optimal. It is perfectly suited for those starting serious dating or marriage, and due to its large member base, it provides plenty of options. The community features make it easy to find partners who share similar interests, and serious encounters are expected.

With is also popular among those in their late 20s. Its personality assessments allow users to find compatible partners, appealing to those who wish to focus on inner qualities.

For 20-something women considering sugar dating, Yoitoki is ideal. It has the highest number of female users in their 20s, with many using it for tuition, living expenses, and self-investment. With high safety and support from dedicated concierges, it is reassuring for beginners. In fact, about 60% of Yoitoki users are women in their 20s, with the average monthly support amount said to be between ¥250,000 and ¥400,000.

Recommended matching apps for those in their 30s

In their 30s, people start to focus more on marriage than dating. Therefore, it is important to choose a matching app with a high level of seriousness.

For those in their early 30s, Omiai is the most recommended. It is best suited for serious marriage seekers, and it has the highest number of users in the same age group. It has detailed profile items like income and education that make it easy to find partners with marriage in mind.

Pairs is also popular among those in their early 30s. With a large member base, there are many options even in your 30s, and it caters broadly to serious dating and marriage.

For those in their late 30s, Match.com is optimal. It primarily serves users in their late 30s to 40s, making it a strong app for serious marriage. It is characterized by high seriousness since both genders pay fees.

For men in their 30s considering sugar dating, Yoitoki is the best choice. It mainly attracts economically stable male users over 35, including many high-spec men such as business owners, doctors, lawyers, and executives from IT companies. Since income verification is mandatory, women can use the app with peace of mind.

Additionally, Yoitoki is also a good choice for women in their 30s considering sugar dating. While there aren’t as many users as in their 20s, there are a certain number of male users who value a calm demeanor and conversation skills, making it easier to build long-term relationships.

Recommended matching apps for those aged 40 and over

For those aged 40 and over, it is important to consider matching apps with an eye towards remarriage.

Match.com has many users over 40 and caters to serious marriage and remarriage. It is a reliable app operating in 25 countries, allowing users to take their time in selecting partners thanks to its detailed profile items.

YouBride also has a high success rate for users in their 40s and is popular among those seeking remarriage. Since it is aimed at an older demographic, users in their 40s can participate without feeling out of place.

In sugar dating as well, Yoitoki has many male users in their 40s to 60s. This demographic is rich in life experience and economically stable, making it easier for women to build stable relationships. In fact, the average age of male users of Yoitoki is 48, with about 65% having an income of over ¥10 million.

4. Comparing safety and success rates|The truth about popular matching apps in Japan

Safety based on identity verification thoroughness

The most important factor influencing the safety of matching apps is the thoroughness of identity verification.

The most basic level is age verification only. This is legally required, so all matching apps implement it, but simply checking the date of birth on driving licenses or health insurance cards represents the absolute minimum safety. Casual apps like Tinder operate at this level.

The next level is identity verification using identification documents. General matching apps like Pairs, Omiai, with, and Tapple adopt this level, confirming the entirety of driving licenses or health insurance cards. This reduces the risk of impersonation to some extent.

A more advanced level combines identity verification with selfie verification. By taking a picture of both the identification document and the user’s face simultaneously, it prevents impersonation. Some marriage apps and specialized sugar dating apps adopt this.

The highest level involves a threefold verification of identification, income proof, and selfie verification. This is adopted by Yoitoki. Men are required to submit income verification documents (like withholding tax statements or tax returns), and women undergo strict identity verification with IDs and selfies. This completely prevents the inclusion of scammers or fraudsters.

A 24/7 monitoring system is also an important safety element. Major and specialized apps like Pairs, Omiai, and Yoitoki have systems in place to quickly detect and respond to suspicious users. In particular, Yoitoki has also implemented an AI fraud detection system, achieving the highest level of safety in the industry.

Efficiency based on success rates

Even when using popular matching apps in Japan, what is the actual probability of meeting your ideal partner? Looking at the statistical data, the reality is quite harsh.

In general dating and marriage matching apps, the matching rate for men is 5% to 15%, while for women it is about 30% to 50%. Even if a match occurs, the probability of actually meeting is roughly 30% to 40% of the matches. Furthermore, the probability of developing a continuing relationship after the first date is around 20% to 30%. Combining these factors leads to an overall success rate of about 10% to 15%.

This means that for every 10 approaches, there is only a slim chance of building an ideal relationship with just 1 person. This implies a significant expenditure of time and money.

On the other hand, the dedicated sugar dating matching app Yoitoki shows completely different figures. The matching rate for men is 40% to 60%, while for women it is 60% to 80%. The probability of actually meeting is around 70% to 80% of the matches. The probability of developing a continuing relationship after the first date is between 60% to 70%. The overall success rate is approximately 42%.

This is about three times the success rate of general matching apps. Why is Yoitoki's success rate so high?

First, there is alignment of purpose. Since everyone shares the purpose of sugar dating, there is no need for indirect explanations, and conditions can be discussed clearly from the start. This significantly reduces wasted time.

Second, there is a guarantee of quality. Strict identity verification and income proof completely eliminate unreliable users. This results in an environment where only serious users gather.

Third, there are deep matching technologies. The AI “Heart Connection” analyzes personality, values, and lifestyle based on 25 personality assessments, introducing only those with over 95% compatibility. This allows for meeting truly compatible partners, rather than just based on surface-level criteria.

Fourth, there is the presence of dedicated support. A dedicated concierge provides complete support from profile creation to successful dates, enabling even beginners to achieve high success rates.

Fifth, there are measures for dealing with troubles. If any issues arise, the system allows for immediate consultation, providing peace of mind during activities. Legal support is also available.

💎 If you value time and money, make the right choice

There are many popular matching apps in Japan, but if you do not choose an app that truly fits your purpose, no matter how popular it is, it will be meaningless.

If you are looking for romance or marriage, general matching apps like Pairs, Omiai, and with are optimal. However, if you are considering sugar dating, using general apps poses the risk of violating terms of service and should be avoided at all costs.

For sugar dating, the choice is specialized platforms Yoitoki only

Will you take a chance on the 10% to 15% success rate of general matching apps or choose the 42% success rate of Yoitoki? Will you continue using an app where you may only meet 1 person after approaching 10, or will you select an app where you can build a solid ideal relationship by approaching 2 to 3 people?

Time is finite. Money is also finite. You cannot afford to waste either.

If you want to ensure success, you should choose a platform with a high success rate, strong safety measures, and comprehensive support from the outset.

Start your ideal match with Yoitoki →

Summary: Which popular matching app in Japan is best for you??

The answer to the question “Which matching apps are popular in Japan?” depends on your purpose.

Optimal matching apps by purpose:

If you want to date, Pairs, with, and Tapple are optimal. They have a large number of members, a wide age range, and rich features like community functions and personality assessments, making it easy to find partners.

If you want to marry, Omiai, Match.com, and Zexy Enmusubi are optimal. They gather users with a high level of seriousness, with detailed profile items like income and education, and encounters aiming for marriage can be expected.

If you are looking for casual encounters, Tinder and Tapple are optimal. They provide a relaxed atmosphere and functions that allow for immediate meetings, making it enjoyable for making friends or casual dates.

And if you want to engage in sugar dating, Yoitoki is your only choice. There is a risk of violating terms of service on general matching apps, but Yoitoki is specialized for sugar dating, allowing you to operate with peace of mind. With a 42% success rate, thorough safety management, and support from dedicated concierges — everything is in place for the best platform.

The most important thing is to choose an app that fits your purpose

No matter how popular it is, if it doesn't match your purpose, you will only waste time and money. Especially in sugar dating, the choice of platform determines 80% of your success.

Safety is also an important point. Choose an app with thorough identity verification and a 24-hour monitoring system. The success rate is a factor to consider as well. If you want to meet your ideal partner efficiently, choose an app with a high success rate.

And don't overlook the support system. Having an environment where you can consult during troubles is essential for安心して活動するために不可欠です。

Choose popular matching apps wisely in Japan and realize your ideal encounter.

Start your ideal match with Yoitoki now →

Yoitoki - Specialized matching app for sugar dating | Safe·Reliable·Comprehensive supportProvided